Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 20199
VM0020199Goldmember20199@example.test · +601110020199 · Preferred outlet: OPLUMO Outlet 4
Birthday SoonLunch
Consent Status
Opted Out
Points Balance
3,286
Current loyalty balance
Lifetime Spend
RM 4,108
Across 28 visits
Total Visits
28
Since 2025-03-26
Average Order Value
RM 153
Member AOV
Preferred Outlet
OPLUMO Outlet 4
Most visited location
Last Visit
76d
2026-07-25
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
3,286 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-25 · OPLUMO Outlet 4
Outlet purchase
2026-07-13 · Member activity · RM 114.75
App session
2026-07-01 · OPLUMO Outlet 4
Points credited
2026-06-19 · Member activity · RM 130.05
Win-back campaign delivered
2026-06-07 · OPLUMO Outlet 4
Outlet purchase
2026-05-26 · Member activity · RM 145.35
Points credited
2026-05-14 · OPLUMO Outlet 4
Outlet purchase
2026-05-02 · Member activity · RM 160.65