Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 20187
VM0020187Silvermember20187@example.test · +601110020187 · Preferred outlet: OPLUMO Outlet 9
WeekendApp User
Consent Status
Opted In
Points Balance
1,277
Current loyalty balance
Lifetime Spend
RM 1,597
Across 15 visits
Total Visits
15
Since 2025-08-17
Average Order Value
RM 136
Member AOV
Preferred Outlet
OPLUMO Outlet 9
Most visited location
Last Visit
166d
2026-04-26
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,277 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-04-26 · OPLUMO Outlet 9
Outlet purchase
2026-04-14 · Member activity · RM 102.00
App session
2026-04-02 · OPLUMO Outlet 9
Points credited
2026-03-21 · Member activity · RM 115.60
Win-back campaign delivered
2026-03-09 · OPLUMO Outlet 9
Outlet purchase
2026-02-25 · Member activity · RM 129.20
Points credited
2026-02-13 · OPLUMO Outlet 9
Outlet purchase
2026-02-01 · Member activity · RM 142.80