Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 20163
VM0020163Silvermember20163@example.test · +601110020163 · Preferred outlet: OPLUMO Outlet 2
WeekendApp User
Consent Status
Opted In
Points Balance
1,311
Current loyalty balance
Lifetime Spend
RM 1,639
Across 34 visits
Total Visits
34
Since 2024-10-03
Average Order Value
RM 45
Member AOV
Preferred Outlet
OPLUMO Outlet 2
Most visited location
Last Visit
142d
2026-05-20
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,311 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-20 · OPLUMO Outlet 2
Outlet purchase
2026-05-08 · Member activity · RM 33.75
App session
2026-04-26 · OPLUMO Outlet 2
Points credited
2026-04-14 · Member activity · RM 38.25
Win-back campaign delivered
2026-04-02 · OPLUMO Outlet 2
Outlet purchase
2026-03-21 · Member activity · RM 42.75
Points credited
2026-03-09 · OPLUMO Outlet 2
Outlet purchase
2026-02-25 · Member activity · RM 47.25