Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 20151
VM0020151Membermember20151@example.test · +601110020151 · Preferred outlet: OPLUMO Outlet 7
Birthday SoonLunch
Consent Status
Opted In
Points Balance
796
Current loyalty balance
Lifetime Spend
RM 995
Across 11 visits
Total Visits
11
Since 2025-11-22
Average Order Value
RM 110
Member AOV
Preferred Outlet
OPLUMO Outlet 7
Most visited location
Last Visit
141d
2026-05-21
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
796 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-21 · OPLUMO Outlet 7
Outlet purchase
2026-05-09 · Member activity · RM 82.50
App session
2026-04-27 · OPLUMO Outlet 7
Points credited
2026-04-15 · Member activity · RM 93.50
Win-back campaign delivered
2026-04-03 · OPLUMO Outlet 7
Outlet purchase
2026-03-22 · Member activity · RM 104.50
Points credited
2026-03-10 · OPLUMO Outlet 7
Outlet purchase
2026-02-26 · Member activity · RM 115.50