Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 02015
VM0002015Membermember2015@example.test · +601110002015 · Preferred outlet: OPLUMO Outlet 10
Birthday SoonLunch
Consent Status
Opted In
Points Balance
596
Current loyalty balance
Lifetime Spend
RM 746
Across 14 visits
Total Visits
14
Since 2026-01-27
Average Order Value
RM 65
Member AOV
Preferred Outlet
OPLUMO Outlet 10
Most visited location
Last Visit
21d
2026-09-18
App Status
Not Installed
OPLUMO App relationship
Member Status
Active
Member tier
Membership & rewards
Member member
596 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-09-18 · OPLUMO Outlet 10
Outlet purchase
2026-09-06 · Member activity · RM 48.75
App session
2026-08-25 · OPLUMO Outlet 10
Points credited
2026-08-13 · Member activity · RM 55.25
Win-back campaign delivered
2026-08-01 · OPLUMO Outlet 10
Outlet purchase
2026-07-20 · Member activity · RM 61.75
Points credited
2026-07-08 · OPLUMO Outlet 10
Outlet purchase
2026-06-26 · Member activity · RM 68.25