Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
N2
Nurul 20145
VM0020145Silvermember20145@example.test · +601110020145 · Preferred outlet: OPLUMO Outlet 1
FamilyDelivery
Consent Status
Opted In
Points Balance
1,664
Current loyalty balance
Lifetime Spend
RM 2,081
Across 37 visits
Total Visits
37
Since 2024-07-04
Average Order Value
RM 74
Member AOV
Preferred Outlet
OPLUMO Outlet 1
Most visited location
Last Visit
179d
2026-04-13
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,664 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-04-13 · OPLUMO Outlet 1
Outlet purchase
2026-04-01 · Member activity · RM 55.50
App session
2026-03-20 · OPLUMO Outlet 1
Points credited
2026-03-08 · Member activity · RM 62.90
Win-back campaign delivered
2026-02-24 · OPLUMO Outlet 1
Outlet purchase
2026-02-12 · Member activity · RM 70.30
Points credited
2026-01-31 · OPLUMO Outlet 1
Outlet purchase
2026-01-19 · Member activity · RM 77.70