Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 20115
VM0020115Silvermember20115@example.test · +601110020115 · Preferred outlet: OPLUMO Outlet 5
WeekendApp User
Consent Status
Opted In
Points Balance
1,677
Current loyalty balance
Lifetime Spend
RM 2,097
Across 33 visits
Total Visits
33
Since 2024-10-22
Average Order Value
RM 72
Member AOV
Preferred Outlet
OPLUMO Outlet 5
Most visited location
Last Visit
141d
2026-05-21
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,677 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-21 · OPLUMO Outlet 5
Outlet purchase
2026-05-09 · Member activity · RM 54.00
App session
2026-04-27 · OPLUMO Outlet 5
Points credited
2026-04-15 · Member activity · RM 61.20
Win-back campaign delivered
2026-04-03 · OPLUMO Outlet 5
Outlet purchase
2026-03-22 · Member activity · RM 68.40
Points credited
2026-03-10 · OPLUMO Outlet 5
Outlet purchase
2026-02-26 · Member activity · RM 75.60