Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 20111
VM0020111Membermember20111@example.test · +601110020111 · Preferred outlet: OPLUMO Outlet 1
Birthday SoonLunch
Consent Status
Opted In
Points Balance
444
Current loyalty balance
Lifetime Spend
RM 556
Across 12 visits
Total Visits
12
Since 2025-11-16
Average Order Value
RM 58
Member AOV
Preferred Outlet
OPLUMO Outlet 1
Most visited location
Last Visit
129d
2026-06-02
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
444 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-06-02 · OPLUMO Outlet 1
Outlet purchase
2026-05-21 · Member activity · RM 43.50
App session
2026-05-09 · OPLUMO Outlet 1
Points credited
2026-04-27 · Member activity · RM 49.30
Win-back campaign delivered
2026-04-15 · OPLUMO Outlet 1
Outlet purchase
2026-04-03 · Member activity · RM 55.10
Points credited
2026-03-22 · OPLUMO Outlet 1
Outlet purchase
2026-03-10 · Member activity · RM 60.90