Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 20079
VM0020079Goldmember20079@example.test · +601110020079 · Preferred outlet: OPLUMO Outlet 3
Birthday SoonLunch
Consent Status
Opted In
Points Balance
2,765
Current loyalty balance
Lifetime Spend
RM 3,457
Across 35 visits
Total Visits
35
Since 2024-11-19
Average Order Value
RM 104
Member AOV
Preferred Outlet
OPLUMO Outlet 3
Most visited location
Last Visit
77d
2026-07-24
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
2,765 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-24 · OPLUMO Outlet 3
Outlet purchase
2026-07-12 · Member activity · RM 78.00
App session
2026-06-30 · OPLUMO Outlet 3
Points credited
2026-06-18 · Member activity · RM 88.40
Win-back campaign delivered
2026-06-06 · OPLUMO Outlet 3
Outlet purchase
2026-05-25 · Member activity · RM 98.80
Points credited
2026-05-13 · OPLUMO Outlet 3
Outlet purchase
2026-05-01 · Member activity · RM 109.20