Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 20055
VM0020055Goldmember20055@example.test · +601110020055 · Preferred outlet: OPLUMO Outlet 13
Birthday SoonLunch
Consent Status
Opted Out
Points Balance
4,397
Current loyalty balance
Lifetime Spend
RM 5,497
Across 35 visits
Total Visits
35
Since 2024-12-07
Average Order Value
RM 177
Member AOV
Preferred Outlet
OPLUMO Outlet 13
Most visited location
Last Visit
59d
2026-08-11
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
4,397 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-11 · OPLUMO Outlet 13
Outlet purchase
2026-07-30 · Member activity · RM 132.75
App session
2026-07-18 · OPLUMO Outlet 13
Points credited
2026-07-06 · Member activity · RM 150.45
Win-back campaign delivered
2026-06-24 · OPLUMO Outlet 13
Outlet purchase
2026-06-12 · Member activity · RM 168.15
Points credited
2026-05-31 · OPLUMO Outlet 13
Outlet purchase
2026-05-19 · Member activity · RM 185.85