Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 20007
VM0020007Membermember20007@example.test · +601110020007 · Preferred outlet: OPLUMO Outlet 16
Birthday SoonLunch
Consent Status
Opted Out
Points Balance
690
Current loyalty balance
Lifetime Spend
RM 863
Across 13 visits
Total Visits
13
Since 2025-12-03
Average Order Value
RM 56
Member AOV
Preferred Outlet
OPLUMO Outlet 16
Most visited location
Last Visit
94d
2026-07-07
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
690 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-07-07 · OPLUMO Outlet 16
Outlet purchase
2026-06-25 · Member activity · RM 42.00
App session
2026-06-13 · OPLUMO Outlet 16
Points credited
2026-06-01 · Member activity · RM 47.60
Win-back campaign delivered
2026-05-20 · OPLUMO Outlet 16
Outlet purchase
2026-05-08 · Member activity · RM 53.20
Points credited
2026-04-26 · OPLUMO Outlet 16
Outlet purchase
2026-04-14 · Member activity · RM 58.80