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Members · Customer 360

Customer 360

A complete view of this member's profile, value, behaviour and engagement across all outlets.

D0

Daniel 01998

VM0001998Gold

member1998@example.test · +601110001998 · Preferred outlet: OPLUMO Outlet 10

App UserFamily
Consent Status
Opted In
Points Balance
3,300
Current loyalty balance
Lifetime Spend
RM 4,125
Across 39 visits
Total Visits
39
Since 2024-10-06
Average Order Value
RM 141
Member AOV
Preferred Outlet
OPLUMO Outlet 10
Most visited location
Last Visit
49d
2026-08-21
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards

Gold member

★
3,300 pointsCurrent redeemable points balance.
%
RM10 Birthday RewardAvailable · expires 2026-12-31
%
Free BeverageAvailable · expires 2026-11-30
Member notes

Relationship context

N
CRM NotePrefers weekend visits
N
CRM NoteConsider win-back offer
Recent activity

Member timeline

Win-back campaign delivered
2026-08-21 · OPLUMO Outlet 10
Outlet purchase
2026-08-09 · Member activity · RM 105.75
App session
2026-07-28 · OPLUMO Outlet 10
Points credited
2026-07-16 · Member activity · RM 119.85
Win-back campaign delivered
2026-07-04 · OPLUMO Outlet 10
Outlet purchase
2026-06-22 · Member activity · RM 133.95
Points credited
2026-06-10 · OPLUMO Outlet 10
Outlet purchase
2026-05-29 · Member activity · RM 148.05