Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 19955
VM0019955Goldmember19955@example.test · +601110019955 · Preferred outlet: OPLUMO Outlet 15
WeekendApp User
Consent Status
Opted In
Points Balance
4,233
Current loyalty balance
Lifetime Spend
RM 5,291
Across 43 visits
Total Visits
43
Since 2024-03-26
Average Order Value
RM 120
Member AOV
Preferred Outlet
OPLUMO Outlet 15
Most visited location
Last Visit
171d
2026-04-21
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
4,233 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-04-21 · OPLUMO Outlet 15
Outlet purchase
2026-04-09 · Member activity · RM 90.00
App session
2026-03-28 · OPLUMO Outlet 15
Points credited
2026-03-16 · Member activity · RM 102.00
Win-back campaign delivered
2026-03-04 · OPLUMO Outlet 15
Outlet purchase
2026-02-20 · Member activity · RM 114.00
Points credited
2026-02-08 · OPLUMO Outlet 15
Outlet purchase
2026-01-27 · Member activity · RM 126.00