Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 01995
VM0001995Membermember1995@example.test · +601110001995 · Preferred outlet: OPLUMO Outlet 7
WeekendApp User
Consent Status
Opted In
Points Balance
243
Current loyalty balance
Lifetime Spend
RM 304
Across 2 visits
Total Visits
2
Since 2026-07-23
Average Order Value
RM 132
Member AOV
Preferred Outlet
OPLUMO Outlet 7
Most visited location
Last Visit
60d
2026-08-10
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
243 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-10 · OPLUMO Outlet 7
Outlet purchase
2026-07-29 · Member activity · RM 99.00
App session
2026-07-17 · OPLUMO Outlet 7
Points credited
2026-07-05 · Member activity · RM 112.20
Win-back campaign delivered
2026-06-23 · OPLUMO Outlet 7
Outlet purchase
2026-06-11 · Member activity · RM 125.40
Points credited
2026-05-30 · OPLUMO Outlet 7
Outlet purchase
2026-05-18 · Member activity · RM 138.60