Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 19911
VM0019911Platinummember19911@example.test · +601110019911 · Preferred outlet: OPLUMO Outlet 5
Birthday SoonLunch
Consent Status
Opted In
Points Balance
4,904
Current loyalty balance
Lifetime Spend
RM 6,131
Across 30 visits
Total Visits
30
Since 2024-12-14
Average Order Value
RM 174
Member AOV
Preferred Outlet
OPLUMO Outlet 5
Most visited location
Last Visit
142d
2026-05-20
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Platinum tier
Membership & rewards
Platinum member
4,904 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-20 · OPLUMO Outlet 5
Outlet purchase
2026-05-08 · Member activity · RM 130.50
App session
2026-04-26 · OPLUMO Outlet 5
Points credited
2026-04-14 · Member activity · RM 147.90
Win-back campaign delivered
2026-04-02 · OPLUMO Outlet 5
Outlet purchase
2026-03-21 · Member activity · RM 165.30
Points credited
2026-03-09 · OPLUMO Outlet 5
Outlet purchase
2026-02-25 · Member activity · RM 182.70