Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
K1
Kavitha 19901
VM0019901Silvermember19901@example.test · +601110019901 · Preferred outlet: OPLUMO Outlet 12
New JoinerHigh Value
Consent Status
Opted In
Points Balance
1,976
Current loyalty balance
Lifetime Spend
RM 2,471
Across 17 visits
Total Visits
17
Since 2025-10-30
Average Order Value
RM 146
Member AOV
Preferred Outlet
OPLUMO Outlet 12
Most visited location
Last Visit
56d
2026-08-14
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,976 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-14 · OPLUMO Outlet 12
Outlet purchase
2026-08-02 · Member activity · RM 109.50
App session
2026-07-21 · OPLUMO Outlet 12
Points credited
2026-07-09 · Member activity · RM 124.10
Win-back campaign delivered
2026-06-27 · OPLUMO Outlet 12
Outlet purchase
2026-06-15 · Member activity · RM 138.70
Points credited
2026-06-03 · OPLUMO Outlet 12
Outlet purchase
2026-05-22 · Member activity · RM 153.30