Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
WJ
Wei Jian 19850
VM0019850Silvermember19850@example.test · +601110019850 · Preferred outlet: OPLUMO Outlet 12
LunchNew Joiner
Consent Status
Opted In
Points Balance
1,792
Current loyalty balance
Lifetime Spend
RM 2,241
Across 24 visits
Total Visits
24
Since 2025-06-13
Average Order Value
RM 121
Member AOV
Preferred Outlet
OPLUMO Outlet 12
Most visited location
Last Visit
69d
2026-08-01
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,792 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-01 · OPLUMO Outlet 12
Outlet purchase
2026-07-20 · Member activity · RM 90.75
App session
2026-07-08 · OPLUMO Outlet 12
Points credited
2026-06-26 · Member activity · RM 102.85
Win-back campaign delivered
2026-06-14 · OPLUMO Outlet 12
Outlet purchase
2026-06-02 · Member activity · RM 114.95
Points credited
2026-05-21 · OPLUMO Outlet 12
Outlet purchase
2026-05-09 · Member activity · RM 127.05