Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 19815
VM0019815Silvermember19815@example.test · +601110019815 · Preferred outlet: OPLUMO Outlet 11
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,253
Current loyalty balance
Lifetime Spend
RM 1,567
Across 11 visits
Total Visits
11
Since 2026-01-12
Average Order Value
RM 169
Member AOV
Preferred Outlet
OPLUMO Outlet 11
Most visited location
Last Visit
90d
2026-07-11
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,253 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-11 · OPLUMO Outlet 11
Outlet purchase
2026-06-29 · Member activity · RM 126.75
App session
2026-06-17 · OPLUMO Outlet 11
Points credited
2026-06-05 · Member activity · RM 143.65
Win-back campaign delivered
2026-05-24 · OPLUMO Outlet 11
Outlet purchase
2026-05-12 · Member activity · RM 160.55
Points credited
2026-04-30 · OPLUMO Outlet 11
Outlet purchase
2026-04-18 · Member activity · RM 177.45