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Members · Customer 360

Customer 360

A complete view of this member's profile, value, behaviour and engagement across all outlets.

D0

Daniel 00198

VM0000198Silver

member198@example.test · +601110000198 · Preferred outlet: OPLUMO Outlet 12

App UserFamily
Consent Status
Opted Out
Points Balance
1,077
Current loyalty balance
Lifetime Spend
RM 1,346
Across 30 visits
Total Visits
30
Since 2025-02-11
Average Order Value
RM 53
Member AOV
Preferred Outlet
OPLUMO Outlet 12
Most visited location
Last Visit
83d
2026-07-18
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards

Silver member

★
1,077 pointsCurrent redeemable points balance.
%
RM10 Birthday RewardAvailable · expires 2026-12-31
%
Free BeverageAvailable · expires 2026-11-30
Member notes

Relationship context

N
CRM NotePrefers weekend visits
N
CRM NoteConsider win-back offer
Recent activity

Member timeline

Win-back campaign delivered
2026-07-18 · OPLUMO Outlet 12
Outlet purchase
2026-07-06 · Member activity · RM 39.75
App session
2026-06-24 · OPLUMO Outlet 12
Points credited
2026-06-12 · Member activity · RM 45.05
Win-back campaign delivered
2026-05-31 · OPLUMO Outlet 12
Outlet purchase
2026-05-19 · Member activity · RM 50.35
Points credited
2026-05-07 · OPLUMO Outlet 12
Outlet purchase
2026-04-25 · Member activity · RM 55.65