Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 01979
VM0001979Silvermember1979@example.test · +601110001979 · Preferred outlet: OPLUMO Outlet 8
WeekendApp User
Consent Status
Opted In
Points Balance
2,272
Current loyalty balance
Lifetime Spend
RM 2,840
Across 44 visits
Total Visits
44
Since 2024-03-06
Average Order Value
RM 72
Member AOV
Preferred Outlet
OPLUMO Outlet 8
Most visited location
Last Visit
173d
2026-04-19
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
2,272 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-04-19 · OPLUMO Outlet 8
Outlet purchase
2026-04-07 · Member activity · RM 54.00
App session
2026-03-26 · OPLUMO Outlet 8
Points credited
2026-03-14 · Member activity · RM 61.20
Win-back campaign delivered
2026-03-02 · OPLUMO Outlet 8
Outlet purchase
2026-02-18 · Member activity · RM 68.40
Points credited
2026-02-06 · OPLUMO Outlet 8
Outlet purchase
2026-01-25 · Member activity · RM 75.60