Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 19775
VM0019775Silvermember19775@example.test · +601110019775 · Preferred outlet: OPLUMO Outlet 5
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,241
Current loyalty balance
Lifetime Spend
RM 1,551
Across 41 visits
Total Visits
41
Since 2024-09-09
Average Order Value
RM 36
Member AOV
Preferred Outlet
OPLUMO Outlet 5
Most visited location
Last Visit
40d
2026-08-30
App Status
Not Installed
OPLUMO App relationship
Member Status
Active
Silver tier
Membership & rewards
Silver member
1,241 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-08-30 · OPLUMO Outlet 5
Outlet purchase
2026-08-18 · Member activity · RM 27.00
App session
2026-08-06 · OPLUMO Outlet 5
Points credited
2026-07-25 · Member activity · RM 30.60
Win-back campaign delivered
2026-07-13 · OPLUMO Outlet 5
Outlet purchase
2026-07-01 · Member activity · RM 34.20
Points credited
2026-06-19 · OPLUMO Outlet 5
Outlet purchase
2026-06-07 · Member activity · RM 37.80