Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 19727
VM0019727Platinummember19727@example.test · +601110019727 · Preferred outlet: OPLUMO Outlet 8
Birthday SoonLunch
Consent Status
Opted In
Points Balance
5,308
Current loyalty balance
Lifetime Spend
RM 6,636
Across 41 visits
Total Visits
41
Since 2024-05-14
Average Order Value
RM 150
Member AOV
Preferred Outlet
OPLUMO Outlet 8
Most visited location
Last Visit
158d
2026-05-04
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Platinum tier
Membership & rewards
Platinum member
5,308 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-04 · OPLUMO Outlet 8
Outlet purchase
2026-04-22 · Member activity · RM 112.50
App session
2026-04-10 · OPLUMO Outlet 8
Points credited
2026-03-29 · Member activity · RM 127.50
Win-back campaign delivered
2026-03-17 · OPLUMO Outlet 8
Outlet purchase
2026-03-05 · Member activity · RM 142.50
Points credited
2026-02-21 · OPLUMO Outlet 8
Outlet purchase
2026-02-09 · Member activity · RM 157.50