Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 19715
VM0019715Membermember19715@example.test · +601110019715 · Preferred outlet: OPLUMO Outlet 13
WeekendApp User
Consent Status
Opted In
Points Balance
193
Current loyalty balance
Lifetime Spend
RM 242
Across 6 visits
Total Visits
6
Since 2026-05-06
Average Order Value
RM 48
Member AOV
Preferred Outlet
OPLUMO Outlet 13
Most visited location
Last Visit
66d
2026-08-04
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
193 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-04 · OPLUMO Outlet 13
Outlet purchase
2026-07-23 · Member activity · RM 36.00
App session
2026-07-11 · OPLUMO Outlet 13
Points credited
2026-06-29 · Member activity · RM 40.80
Win-back campaign delivered
2026-06-17 · OPLUMO Outlet 13
Outlet purchase
2026-06-05 · Member activity · RM 45.60
Points credited
2026-05-24 · OPLUMO Outlet 13
Outlet purchase
2026-05-12 · Member activity · RM 50.40