Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 19695
VM0019695Silvermember19695@example.test · +601110019695 · Preferred outlet: OPLUMO Outlet 10
Birthday SoonLunch
Consent Status
Opted In
Points Balance
2,203
Current loyalty balance
Lifetime Spend
RM 2,755
Across 24 visits
Total Visits
24
Since 2025-05-25
Average Order Value
RM 94
Member AOV
Preferred Outlet
OPLUMO Outlet 10
Most visited location
Last Visit
88d
2026-07-13
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
2,203 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-13 · OPLUMO Outlet 10
Outlet purchase
2026-07-01 · Member activity · RM 70.50
App session
2026-06-19 · OPLUMO Outlet 10
Points credited
2026-06-07 · Member activity · RM 79.90
Win-back campaign delivered
2026-05-26 · OPLUMO Outlet 10
Outlet purchase
2026-05-14 · Member activity · RM 89.30
Points credited
2026-05-02 · OPLUMO Outlet 10
Outlet purchase
2026-04-20 · Member activity · RM 98.70