Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 01967
VM0001967Membermember1967@example.test · +601110001967 · Preferred outlet: OPLUMO Outlet 13
Birthday SoonLunch
Consent Status
Opted In
Points Balance
883
Current loyalty balance
Lifetime Spend
RM 1,104
Across 13 visits
Total Visits
13
Since 2026-01-07
Average Order Value
RM 77
Member AOV
Preferred Outlet
OPLUMO Outlet 13
Most visited location
Last Visit
59d
2026-08-11
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
883 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-11 · OPLUMO Outlet 13
Outlet purchase
2026-07-30 · Member activity · RM 57.75
App session
2026-07-18 · OPLUMO Outlet 13
Points credited
2026-07-06 · Member activity · RM 65.45
Win-back campaign delivered
2026-06-24 · OPLUMO Outlet 13
Outlet purchase
2026-06-12 · Member activity · RM 73.15
Points credited
2026-05-31 · OPLUMO Outlet 13
Outlet purchase
2026-05-19 · Member activity · RM 80.85