Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 19667
VM0019667Silvermember19667@example.test · +601110019667 · Preferred outlet: OPLUMO Outlet 16
WeekendApp User
Consent Status
Opted In
Points Balance
1,933
Current loyalty balance
Lifetime Spend
RM 2,417
Across 20 visits
Total Visits
20
Since 2025-08-16
Average Order Value
RM 111
Member AOV
Preferred Outlet
OPLUMO Outlet 16
Most visited location
Last Visit
77d
2026-07-24
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,933 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-24 · OPLUMO Outlet 16
Outlet purchase
2026-07-12 · Member activity · RM 83.25
App session
2026-06-30 · OPLUMO Outlet 16
Points credited
2026-06-18 · Member activity · RM 94.35
Win-back campaign delivered
2026-06-06 · OPLUMO Outlet 16
Outlet purchase
2026-05-25 · Member activity · RM 105.45
Points credited
2026-05-13 · OPLUMO Outlet 16
Outlet purchase
2026-05-01 · Member activity · RM 116.55