Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 19655
VM0019655Silvermember19655@example.test · +601110019655 · Preferred outlet: OPLUMO Outlet 4
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,121
Current loyalty balance
Lifetime Spend
RM 1,401
Across 20 visits
Total Visits
20
Since 2025-08-03
Average Order Value
RM 72
Member AOV
Preferred Outlet
OPLUMO Outlet 4
Most visited location
Last Visit
90d
2026-07-11
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,121 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-11 · OPLUMO Outlet 4
Outlet purchase
2026-06-29 · Member activity · RM 54.00
App session
2026-06-17 · OPLUMO Outlet 4
Points credited
2026-06-05 · Member activity · RM 61.20
Win-back campaign delivered
2026-05-24 · OPLUMO Outlet 4
Outlet purchase
2026-05-12 · Member activity · RM 68.40
Points credited
2026-04-30 · OPLUMO Outlet 4
Outlet purchase
2026-04-18 · Member activity · RM 75.60