Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 19647
VM0019647Goldmember19647@example.test · +601110019647 · Preferred outlet: OPLUMO Outlet 13
Birthday SoonLunch
Consent Status
Opted In
Points Balance
3,824
Current loyalty balance
Lifetime Spend
RM 4,781
Across 33 visits
Total Visits
33
Since 2024-09-21
Average Order Value
RM 144
Member AOV
Preferred Outlet
OPLUMO Outlet 13
Most visited location
Last Visit
172d
2026-04-20
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
3,824 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-04-20 · OPLUMO Outlet 13
Outlet purchase
2026-04-08 · Member activity · RM 108.00
App session
2026-03-27 · OPLUMO Outlet 13
Points credited
2026-03-15 · Member activity · RM 122.40
Win-back campaign delivered
2026-03-03 · OPLUMO Outlet 13
Outlet purchase
2026-02-19 · Member activity · RM 136.80
Points credited
2026-02-07 · OPLUMO Outlet 13
Outlet purchase
2026-01-26 · Member activity · RM 151.20