Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 19631
VM0019631Silvermember19631@example.test · +601110019631 · Preferred outlet: OPLUMO Outlet 14
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,627
Current loyalty balance
Lifetime Spend
RM 2,035
Across 18 visits
Total Visits
18
Since 2025-07-17
Average Order Value
RM 140
Member AOV
Preferred Outlet
OPLUMO Outlet 14
Most visited location
Last Visit
143d
2026-05-19
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,627 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-19 · OPLUMO Outlet 14
Outlet purchase
2026-05-07 · Member activity · RM 105.00
App session
2026-04-25 · OPLUMO Outlet 14
Points credited
2026-04-13 · Member activity · RM 119.00
Win-back campaign delivered
2026-04-01 · OPLUMO Outlet 14
Outlet purchase
2026-03-20 · Member activity · RM 133.00
Points credited
2026-03-08 · OPLUMO Outlet 14
Outlet purchase
2026-02-24 · Member activity · RM 147.00