Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 19611
VM0019611Silvermember19611@example.test · +601110019611 · Preferred outlet: OPLUMO Outlet 11
WeekendApp User
Consent Status
Opted In
Points Balance
2,378
Current loyalty balance
Lifetime Spend
RM 2,973
Across 33 visits
Total Visits
33
Since 2025-02-07
Average Order Value
RM 82
Member AOV
Preferred Outlet
OPLUMO Outlet 11
Most visited location
Last Visit
33d
2026-09-06
App Status
Installed
OPLUMO App relationship
Member Status
Active
Silver tier
Membership & rewards
Silver member
2,378 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-09-06 · OPLUMO Outlet 11
Outlet purchase
2026-08-25 · Member activity · RM 61.50
App session
2026-08-13 · OPLUMO Outlet 11
Points credited
2026-08-01 · Member activity · RM 69.70
Win-back campaign delivered
2026-07-20 · OPLUMO Outlet 11
Outlet purchase
2026-07-08 · Member activity · RM 77.90
Points credited
2026-06-26 · OPLUMO Outlet 11
Outlet purchase
2026-06-14 · Member activity · RM 86.10