Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 01959
VM0001959Membermember1959@example.test · +601110001959 · Preferred outlet: OPLUMO Outlet 5
Birthday SoonLunch
Consent Status
Opted In
Points Balance
277
Current loyalty balance
Lifetime Spend
RM 346
Across 12 visits
Total Visits
12
Since 2025-12-16
Average Order Value
RM 29
Member AOV
Preferred Outlet
OPLUMO Outlet 5
Most visited location
Last Visit
99d
2026-07-02
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
277 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-07-02 · OPLUMO Outlet 5
Outlet purchase
2026-06-20 · Member activity · RM 21.75
App session
2026-06-08 · OPLUMO Outlet 5
Points credited
2026-05-27 · Member activity · RM 24.65
Win-back campaign delivered
2026-05-15 · OPLUMO Outlet 5
Outlet purchase
2026-05-03 · Member activity · RM 27.55
Points credited
2026-04-21 · OPLUMO Outlet 5
Outlet purchase
2026-04-09 · Member activity · RM 30.45