Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 19575
VM0019575Membermember19575@example.test · +601110019575 · Preferred outlet: OPLUMO Outlet 9
Birthday SoonLunch
Consent Status
Opted In
Points Balance
396
Current loyalty balance
Lifetime Spend
RM 496
Across 5 visits
Total Visits
5
Since 2026-05-03
Average Order Value
RM 103
Member AOV
Preferred Outlet
OPLUMO Outlet 9
Most visited location
Last Visit
87d
2026-07-14
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
396 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-14 · OPLUMO Outlet 9
Outlet purchase
2026-07-02 · Member activity · RM 77.25
App session
2026-06-20 · OPLUMO Outlet 9
Points credited
2026-06-08 · Member activity · RM 87.55
Win-back campaign delivered
2026-05-27 · OPLUMO Outlet 9
Outlet purchase
2026-05-15 · Member activity · RM 97.85
Points credited
2026-05-03 · OPLUMO Outlet 9
Outlet purchase
2026-04-21 · Member activity · RM 108.15