Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 19571
VM0019571Silvermember19571@example.test · +601110019571 · Preferred outlet: OPLUMO Outlet 5
WeekendApp User
Consent Status
Opted In
Points Balance
2,064
Current loyalty balance
Lifetime Spend
RM 2,581
Across 29 visits
Total Visits
29
Since 2025-01-12
Average Order Value
RM 91
Member AOV
Preferred Outlet
OPLUMO Outlet 5
Most visited location
Last Visit
131d
2026-05-31
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
2,064 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-31 · OPLUMO Outlet 5
Outlet purchase
2026-05-19 · Member activity · RM 68.25
App session
2026-05-07 · OPLUMO Outlet 5
Points credited
2026-04-25 · Member activity · RM 77.35
Win-back campaign delivered
2026-04-13 · OPLUMO Outlet 5
Outlet purchase
2026-04-01 · Member activity · RM 86.45
Points credited
2026-03-20 · OPLUMO Outlet 5
Outlet purchase
2026-03-08 · Member activity · RM 95.55