Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
A1
Arun 19552
VM0019552Silvermember19552@example.test · +601110019552 · Preferred outlet: OPLUMO Outlet 3
High ValueWeekend
Consent Status
Opted In
Points Balance
1,197
Current loyalty balance
Lifetime Spend
RM 1,497
Across 25 visits
Total Visits
25
Since 2025-02-06
Average Order Value
RM 48
Member AOV
Preferred Outlet
OPLUMO Outlet 3
Most visited location
Last Visit
178d
2026-04-14
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,197 pointsCurrent redeemable points balance.
RM10 Birthday RewardUsed · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-04-14 · OPLUMO Outlet 3
Outlet purchase
2026-04-02 · Member activity · RM 36.00
App session
2026-03-21 · OPLUMO Outlet 3
Points credited
2026-03-09 · Member activity · RM 40.80
Win-back campaign delivered
2026-02-25 · OPLUMO Outlet 3
Outlet purchase
2026-02-13 · Member activity · RM 45.60
Points credited
2026-02-01 · OPLUMO Outlet 3
Outlet purchase
2026-01-20 · Member activity · RM 50.40