Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 01955
VM0001955Silvermember1955@example.test · +601110001955 · Preferred outlet: OPLUMO Outlet 1
WeekendApp User
Consent Status
Opted In
Points Balance
1,858
Current loyalty balance
Lifetime Spend
RM 2,324
Across 27 visits
Total Visits
27
Since 2025-06-01
Average Order Value
RM 71
Member AOV
Preferred Outlet
OPLUMO Outlet 1
Most visited location
Last Visit
27d
2026-09-12
App Status
Not Installed
OPLUMO App relationship
Member Status
Active
Silver tier
Membership & rewards
Silver member
1,858 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-09-12 · OPLUMO Outlet 1
Outlet purchase
2026-08-31 · Member activity · RM 53.25
App session
2026-08-19 · OPLUMO Outlet 1
Points credited
2026-08-07 · Member activity · RM 60.35
Win-back campaign delivered
2026-07-26 · OPLUMO Outlet 1
Outlet purchase
2026-07-14 · Member activity · RM 67.45
Points credited
2026-07-02 · OPLUMO Outlet 1
Outlet purchase
2026-06-20 · Member activity · RM 74.55