Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 19539
VM0019539Silvermember19539@example.test · +601110019539 · Preferred outlet: OPLUMO Outlet 7
WeekendApp User
Consent Status
Opted In
Points Balance
2,184
Current loyalty balance
Lifetime Spend
RM 2,730
Across 23 visits
Total Visits
23
Since 2025-06-06
Average Order Value
RM 99
Member AOV
Preferred Outlet
OPLUMO Outlet 7
Most visited location
Last Visit
94d
2026-07-07
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
2,184 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-07-07 · OPLUMO Outlet 7
Outlet purchase
2026-06-25 · Member activity · RM 74.25
App session
2026-06-13 · OPLUMO Outlet 7
Points credited
2026-06-01 · Member activity · RM 84.15
Win-back campaign delivered
2026-05-20 · OPLUMO Outlet 7
Outlet purchase
2026-05-08 · Member activity · RM 94.05
Points credited
2026-04-26 · OPLUMO Outlet 7
Outlet purchase
2026-04-14 · Member activity · RM 103.95