Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 19475
VM0019475Silvermember19475@example.test · +601110019475 · Preferred outlet: OPLUMO Outlet 11
WeekendApp User
Consent Status
Opted Out
Points Balance
1,452
Current loyalty balance
Lifetime Spend
RM 1,816
Across 11 visits
Total Visits
11
Since 2025-12-23
Average Order Value
RM 142
Member AOV
Preferred Outlet
OPLUMO Outlet 11
Most visited location
Last Visit
110d
2026-06-21
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,452 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-06-21 · OPLUMO Outlet 11
Outlet purchase
2026-06-09 · Member activity · RM 106.50
App session
2026-05-28 · OPLUMO Outlet 11
Points credited
2026-05-16 · Member activity · RM 120.70
Win-back campaign delivered
2026-05-04 · OPLUMO Outlet 11
Outlet purchase
2026-04-22 · Member activity · RM 134.90
Points credited
2026-04-10 · OPLUMO Outlet 11
Outlet purchase
2026-03-29 · Member activity · RM 149.10