Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 01947
VM0001947Membermember1947@example.test · +601110001947 · Preferred outlet: OPLUMO Outlet 10
WeekendApp User
Consent Status
Opted In
Points Balance
160
Current loyalty balance
Lifetime Spend
RM 201
Across 5 visits
Total Visits
5
Since 2026-05-27
Average Order Value
RM 35
Member AOV
Preferred Outlet
OPLUMO Outlet 10
Most visited location
Last Visit
63d
2026-08-07
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
160 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-07 · OPLUMO Outlet 10
Outlet purchase
2026-07-26 · Member activity · RM 26.25
App session
2026-07-14 · OPLUMO Outlet 10
Points credited
2026-07-02 · Member activity · RM 29.75
Win-back campaign delivered
2026-06-20 · OPLUMO Outlet 10
Outlet purchase
2026-06-08 · Member activity · RM 33.25
Points credited
2026-05-27 · OPLUMO Outlet 10
Outlet purchase
2026-05-15 · Member activity · RM 36.75