Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 19439
VM0019439Membermember19439@example.test · +601110019439 · Preferred outlet: OPLUMO Outlet 9
Birthday SoonLunch
Consent Status
Opted In
Points Balance
908
Current loyalty balance
Lifetime Spend
RM 1,136
Across 12 visits
Total Visits
12
Since 2025-12-30
Average Order Value
RM 93
Member AOV
Preferred Outlet
OPLUMO Outlet 9
Most visited location
Last Visit
85d
2026-07-16
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
908 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-16 · OPLUMO Outlet 9
Outlet purchase
2026-07-04 · Member activity · RM 69.75
App session
2026-06-22 · OPLUMO Outlet 9
Points credited
2026-06-10 · Member activity · RM 79.05
Win-back campaign delivered
2026-05-29 · OPLUMO Outlet 9
Outlet purchase
2026-05-17 · Member activity · RM 88.35
Points credited
2026-05-05 · OPLUMO Outlet 9
Outlet purchase
2026-04-23 · Member activity · RM 97.65