Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
K1
Kavitha 19397
VM0019397Membermember19397@example.test · +601110019397 · Preferred outlet: OPLUMO Outlet 1
New JoinerHigh Value
Consent Status
Opted Out
Points Balance
844
Current loyalty balance
Lifetime Spend
RM 1,055
Across 14 visits
Total Visits
14
Since 2025-12-25
Average Order Value
RM 87
Member AOV
Preferred Outlet
OPLUMO Outlet 1
Most visited location
Last Visit
54d
2026-08-16
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
844 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-16 · OPLUMO Outlet 1
Outlet purchase
2026-08-04 · Member activity · RM 65.25
App session
2026-07-23 · OPLUMO Outlet 1
Points credited
2026-07-11 · Member activity · RM 73.95
Win-back campaign delivered
2026-06-29 · OPLUMO Outlet 1
Outlet purchase
2026-06-17 · Member activity · RM 82.65
Points credited
2026-06-05 · OPLUMO Outlet 1
Outlet purchase
2026-05-24 · Member activity · RM 91.35