Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 19335
VM0019335Membermember19335@example.test · +601110019335 · Preferred outlet: OPLUMO Outlet 7
Birthday SoonLunch
Consent Status
Opted In
Points Balance
97
Current loyalty balance
Lifetime Spend
RM 122
Across 3 visits
Total Visits
3
Since 2026-04-18
Average Order Value
RM 38
Member AOV
Preferred Outlet
OPLUMO Outlet 7
Most visited location
Last Visit
138d
2026-05-24
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
97 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-24 · OPLUMO Outlet 7
Outlet purchase
2026-05-12 · Member activity · RM 28.50
App session
2026-04-30 · OPLUMO Outlet 7
Points credited
2026-04-18 · Member activity · RM 32.30
Win-back campaign delivered
2026-04-06 · OPLUMO Outlet 7
Outlet purchase
2026-03-25 · Member activity · RM 36.10
Points credited
2026-03-13 · OPLUMO Outlet 7
Outlet purchase
2026-03-01 · Member activity · RM 39.90