Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 19331
VM0019331Silvermember19331@example.test · +601110019331 · Preferred outlet: OPLUMO Outlet 3
WeekendApp User
Consent Status
Opted In
Points Balance
1,048
Current loyalty balance
Lifetime Spend
RM 1,311
Across 34 visits
Total Visits
34
Since 2024-08-30
Average Order Value
RM 33
Member AOV
Preferred Outlet
OPLUMO Outlet 3
Most visited location
Last Visit
176d
2026-04-16
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,048 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-04-16 · OPLUMO Outlet 3
Outlet purchase
2026-04-04 · Member activity · RM 24.75
App session
2026-03-23 · OPLUMO Outlet 3
Points credited
2026-03-11 · Member activity · RM 28.05
Win-back campaign delivered
2026-02-27 · OPLUMO Outlet 3
Outlet purchase
2026-02-15 · Member activity · RM 31.35
Points credited
2026-02-03 · OPLUMO Outlet 3
Outlet purchase
2026-01-22 · Member activity · RM 34.65