Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 19283
VM0019283Silvermember19283@example.test · +601110019283 · Preferred outlet: OPLUMO Outlet 6
WeekendApp User
Consent Status
Opted In
Points Balance
1,873
Current loyalty balance
Lifetime Spend
RM 2,342
Across 20 visits
Total Visits
20
Since 2025-06-02
Average Order Value
RM 113
Member AOV
Preferred Outlet
OPLUMO Outlet 6
Most visited location
Last Visit
152d
2026-05-10
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,873 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-10 · OPLUMO Outlet 6
Outlet purchase
2026-04-28 · Member activity · RM 84.75
App session
2026-04-16 · OPLUMO Outlet 6
Points credited
2026-04-04 · Member activity · RM 96.05
Win-back campaign delivered
2026-03-23 · OPLUMO Outlet 6
Outlet purchase
2026-03-11 · Member activity · RM 107.35
Points credited
2026-02-27 · OPLUMO Outlet 6
Outlet purchase
2026-02-15 · Member activity · RM 118.65