Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 19275
VM0019275Silvermember19275@example.test · +601110019275 · Preferred outlet: OPLUMO Outlet 15
WeekendApp User
Consent Status
Opted In
Points Balance
1,039
Current loyalty balance
Lifetime Spend
RM 1,299
Across 21 visits
Total Visits
21
Since 2025-08-21
Average Order Value
RM 64
Member AOV
Preferred Outlet
OPLUMO Outlet 15
Most visited location
Last Visit
54d
2026-08-16
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,039 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-16 · OPLUMO Outlet 15
Outlet purchase
2026-08-04 · Member activity · RM 48.00
App session
2026-07-23 · OPLUMO Outlet 15
Points credited
2026-07-11 · Member activity · RM 54.40
Win-back campaign delivered
2026-06-29 · OPLUMO Outlet 15
Outlet purchase
2026-06-17 · Member activity · RM 60.80
Points credited
2026-06-05 · OPLUMO Outlet 15
Outlet purchase
2026-05-24 · Member activity · RM 67.20