Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
WJ
Wei Jian 19250
VM0019250Silvermember19250@example.test · +601110019250 · Preferred outlet: OPLUMO Outlet 7
LunchNew Joiner
Consent Status
Opted In
Points Balance
1,265
Current loyalty balance
Lifetime Spend
RM 1,582
Across 29 visits
Total Visits
29
Since 2025-03-07
Average Order Value
RM 71
Member AOV
Preferred Outlet
OPLUMO Outlet 7
Most visited location
Last Visit
77d
2026-07-24
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,265 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-24 · OPLUMO Outlet 7
Outlet purchase
2026-07-12 · Member activity · RM 53.25
App session
2026-06-30 · OPLUMO Outlet 7
Points credited
2026-06-18 · Member activity · RM 60.35
Win-back campaign delivered
2026-06-06 · OPLUMO Outlet 7
Outlet purchase
2026-05-25 · Member activity · RM 67.45
Points credited
2026-05-13 · OPLUMO Outlet 7
Outlet purchase
2026-05-01 · Member activity · RM 74.55