Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
N1
Nurul 19221
VM0019221Membermember19221@example.test · +601110019221 · Preferred outlet: OPLUMO Outlet 12
New JoinerHigh Value
Consent Status
Opted Out
Points Balance
679
Current loyalty balance
Lifetime Spend
RM 849
Across 16 visits
Total Visits
16
Since 2025-10-14
Average Order Value
RM 61
Member AOV
Preferred Outlet
OPLUMO Outlet 12
Most visited location
Last Visit
90d
2026-07-11
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
679 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-11 · OPLUMO Outlet 12
Outlet purchase
2026-06-29 · Member activity · RM 45.75
App session
2026-06-17 · OPLUMO Outlet 12
Points credited
2026-06-05 · Member activity · RM 51.85
Win-back campaign delivered
2026-05-24 · OPLUMO Outlet 12
Outlet purchase
2026-05-12 · Member activity · RM 57.95
Points credited
2026-04-30 · OPLUMO Outlet 12
Outlet purchase
2026-04-18 · Member activity · RM 64.05