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Members · Customer 360

Customer 360

A complete view of this member's profile, value, behaviour and engagement across all outlets.

N1

Nurul 19185

VM0019185Gold

member19185@example.test · +601110019185 · Preferred outlet: OPLUMO Outlet 10

FamilyDelivery
Consent Status
Opted Out
Points Balance
3,198
Current loyalty balance
Lifetime Spend
RM 3,999
Across 44 visits
Total Visits
44
Since 2024-06-02
Average Order Value
RM 74
Member AOV
Preferred Outlet
OPLUMO Outlet 10
Most visited location
Last Visit
85d
2026-07-16
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards

Gold member

★
3,198 pointsCurrent redeemable points balance.
%
RM10 Birthday RewardAvailable · expires 2026-12-31
%
Free BeverageExpired · expires 2026-11-30
Member notes

Relationship context

N
CRM NotePrefers weekend visits
N
CRM NoteConsider win-back offer
Recent activity

Member timeline

Win-back campaign delivered
2026-07-16 · OPLUMO Outlet 10
Outlet purchase
2026-07-04 · Member activity · RM 55.50
App session
2026-06-22 · OPLUMO Outlet 10
Points credited
2026-06-10 · Member activity · RM 62.90
Win-back campaign delivered
2026-05-29 · OPLUMO Outlet 10
Outlet purchase
2026-05-17 · Member activity · RM 70.30
Points credited
2026-05-05 · OPLUMO Outlet 10
Outlet purchase
2026-04-23 · Member activity · RM 77.70