Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 19155
VM0019155Silvermember19155@example.test · +601110019155 · Preferred outlet: OPLUMO Outlet 14
WeekendApp User
Consent Status
Opted In
Points Balance
1,036
Current loyalty balance
Lifetime Spend
RM 1,295
Across 23 visits
Total Visits
23
Since 2025-03-16
Average Order Value
RM 62
Member AOV
Preferred Outlet
OPLUMO Outlet 14
Most visited location
Last Visit
176d
2026-04-16
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,036 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-04-16 · OPLUMO Outlet 14
Outlet purchase
2026-04-04 · Member activity · RM 46.50
App session
2026-03-23 · OPLUMO Outlet 14
Points credited
2026-03-11 · Member activity · RM 52.70
Win-back campaign delivered
2026-02-27 · OPLUMO Outlet 14
Outlet purchase
2026-02-15 · Member activity · RM 58.90
Points credited
2026-02-03 · OPLUMO Outlet 14
Outlet purchase
2026-01-22 · Member activity · RM 65.10