Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 19143
VM0019143Membermember19143@example.test · +601110019143 · Preferred outlet: OPLUMO Outlet 2
Birthday SoonLunch
Consent Status
Opted In
Points Balance
193
Current loyalty balance
Lifetime Spend
RM 242
Across 3 visits
Total Visits
3
Since 2026-06-18
Average Order Value
RM 79
Member AOV
Preferred Outlet
OPLUMO Outlet 2
Most visited location
Last Visit
77d
2026-07-24
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
193 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-24 · OPLUMO Outlet 2
Outlet purchase
2026-07-12 · Member activity · RM 59.25
App session
2026-06-30 · OPLUMO Outlet 2
Points credited
2026-06-18 · Member activity · RM 67.15
Win-back campaign delivered
2026-06-06 · OPLUMO Outlet 2
Outlet purchase
2026-05-25 · Member activity · RM 75.05
Points credited
2026-05-13 · OPLUMO Outlet 2
Outlet purchase
2026-05-01 · Member activity · RM 82.95