Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 00191
VM0000191Membermember191@example.test · +601110000191 · Preferred outlet: OPLUMO Outlet 5
Birthday SoonLunch
Consent Status
Opted In
Points Balance
571
Current loyalty balance
Lifetime Spend
RM 714
Across 19 visits
Total Visits
19
Since 2025-09-05
Average Order Value
RM 36
Member AOV
Preferred Outlet
OPLUMO Outlet 5
Most visited location
Last Visit
75d
2026-07-26
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
571 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-26 · OPLUMO Outlet 5
Outlet purchase
2026-07-14 · Member activity · RM 27.00
App session
2026-07-02 · OPLUMO Outlet 5
Points credited
2026-06-20 · Member activity · RM 30.60
Win-back campaign delivered
2026-06-08 · OPLUMO Outlet 5
Outlet purchase
2026-05-27 · Member activity · RM 34.20
Points credited
2026-05-15 · OPLUMO Outlet 5
Outlet purchase
2026-05-03 · Member activity · RM 37.80